MAS is a Customer Experience Assessment tool within a single store.

It is aimed at all B2C entrepreneurs who want to constantly improve the positive experience of their customers and who, to do so, would like to have objective data on which to make effective decisions.

You select the store. We, undercover, will carry out the assessments using a methodology governed by the UNI 11312 standard and will provide you with a detailed report on the interaction with your staff, highlighting the strengths and areas for improvement observed, together with a risk and opportunity analysis.

We will evaluate the 5 fundamental observation areas, to which, because of the methodology, we will assign the final score obtained (Mystery Audit Score) and provide "best practice" suggestions that will help you fine-tune your approach entirely on your own.